How the marketing mix is used to create superior customer experience Essay - 1

How the marketing mix is used to create superior customer experience - Essay Example It is essential to understand why the topic is being researched. While most fast food companies have been trying to enhance customer experience, not all succeed. This is why the research objectives of this study are to ascertain the extent to which the four elements of marketing mix contribute towards superior customer experience. With the focus on McDonalds, the global fast food company, the study aims to understand the way the four elements have to be adjusted by McDonalds in its global operations. This would enable the restaurant and the fast food sector to understand where they lack and rectify their marketing mix strategy. Research design is the process of collecting, analyzing and presenting the data for the research. Knox (2004) suggests that there must be a link between the theory and argument, and the data collected. This enables the researcher to understand the constraints of the research and take an informed decision of the research process. Determining the research philosophy helps understand the issues involved in the research process and also understand how the data should be interpreted. There are different ways to interpret knowledge but the two most commonly used methods are the positivism (deductive/quantitative with hypothesis testing) and interpretivism (inductive/qualitative with hypothesis generalizations). The arguments are deductively strong if the conclusion is true, whatever may be the premises. On the other hand, if the premises support the conclusion then the argument is inductively strong (Rips, 2001). However, each method has its own advantages and disadvantages and hence the method chosen depends upon several factors. These factors include the purpose and the subject of the research, the size of the sample. Both these methods – the qualitative and the quantitative methods of research are linked to the interpretation of the philosophy – positivism and interpretivism. Positivism is based on the

The University of Findlay The Academic Support Center Essay

The University of Findlay The Academic Support Center - Essay Example According to the director of the ASC, the center is ever full of students in search of academic assistance. Although most of the students access the center individually, there are also others that come as a group. According to the director, when one enters the center, one cannot fail to note how busy the place is especially during the day as well as in the afternoon when most of the students are through with the day’s classes.   According to the director, most of the students that visit the center always improve in their academics. However, for these improvements to be achieved, students ought to be dedicated. According to the director, for the students to progress in their academics, they also need to be dedicated and focused in their work. For this to be achieved, the ASC always seeks the assistance of tutors; hence tutors are ever there to offer support to students accessing the facility. Although tutors are ever present in the center to offer educational support, not all tutors are present; hence it is normally advisable for the students to make appointments to know the tutors that will be present on a particular day and time.  According to the director, the oiler success center is a facility that can be used for quite a number of things. First, students can use this center for the purpose of conducting their studies, and this is because the center is calm and has study tables, and hence it is an ideal place for conducting personal studies or taking part in study groups.