Sunday, January 26, 2020

History Of The Food And Beverage Management Marketing Essay

History Of The Food And Beverage Management Marketing Essay In this modern age, people dine out for pure enjoyment, to escape from their daily routine, to experience different styles of cuisine and the service the restaurants offer. When going to a restaurant, customers pay attention to the location it is sited in. When choosing a restaurant, customers pay attention to their surroundings and they consider if it is a good area, if it accessible, if it offers car parking or if it is close to a station and if it is suitable for disabled people. Customer that would dine in a restaurant expects warm ambience, high standard service, good customer care and exceedingly good quality food. From the restaurants point of view there are many more aspects to pay detailed attention to, such as: The type of market it is serving, their customer profile, strengths and weaknesses of the operation, Menu, staffing, resources, merchandising, promotions, issues on the macro environment that would effect the business, attention to their competitors, opportunities to improve the business and the threats that could be harmful to the business and the actions to take against it. This report is on the analysis of Boxwood Cafe in Knightsbridge. The reason that this restaurant has been taken in consideration is because there are many fans of Gordon Ramsay. Gordon Ramsay is known for his high level of attention to detail and his high standards of service, which attracts this report to investigate the management of this restaurant. Having said this, it was a struggle to reach the manager of Boxwood Cafe in such a busy environment. It was only possible to gain information on Boxwood Cafe, electronically, with a questionnaire answered by Angela Downes, the operations manager of Gordon Ramsay Holdings. Most of the questions were answered, however, a certain amount was considered to be strictly confidential as she quoted: We do not divulge this information. The amount of questions answered were six out of eleven, leaving out questions about the customers profile, their SWOT analysis of the Menu, questions on staff problems and staff challenges and what their external threats would be. Would you name any four challenges within the management? Angela Downes quotes: We do not divulge this information, which again this shows the secretive nature of the company. Company Information and Location Company information Opened in 2003: Gordon opened the uniquely styled Boxwood Cafà © at The Berkeley, Head Chef Stuart Gillies creates an inspired seasonal menu with emphasis on British ingredients presented with daily market specials Owned by Gordon Ramsay Holdings Ltd Executive chef: Stuart Gilles: Stuarts passion and contagious drive was captured by Gordon who immediately offered Stuart the reins to this innovative restaurant concept. Stuart transcended old classic French dishes into modern Italian at The Connaught. His influences at this time also reflected a year spent in Rome at the Lord Byron Hotel and 3 years in Stockholm, Sweden. Manager: Joeness Amara-Bangali: Joeness Amara-Bangali joined Stuart Gillies and the Boxwood team in January 2005 to manage the busy restaurant and Private Dining room. Previous to this, he was Restaurant Manager at Sugar Reef from July 2001 to December 2004. His approach to service has maintained the informal style that Boxwood has perfected, whilst providing guests with a vibrant atmosphere and fun dining experience. Location The Berkeley, Knightsbridge LONDON: 5 star luxury and  contemporary chic hotel in Knightsbridge Hotels and fashion Brands around the area: Mandarine Oriental, Sheraton Park Tower, Carlton Tower, Lowndes Hotel are the 5 star Hotels we can find in Knightsbridge. Sheraton Belgravia, Rembrandt Hotel, Claverely on Beaufort Gardens, Franklin Hotel and Millennium Knightsbridge are the 4 star hotels situated in this area. The hotels situated around the restaurant are http://widget.criteo.com/sendEvwi=7709106pt1=2i1=181858The Lanesborough, Intercontinental London Park Lane, The Halkin , The Berkeley, The Metropolitan, The Athenaeum, The Park Lane Hotel, The Jumeirah Lowndes Hotel and many more that are luxurious and on top of the class. Hyde Park: Hyde Park is literally across the road from the restaurant and is an attraction to every local and tourist. Thanks to the green surrounding it offers and many water facilities, it is an attraction and relaxing park. Department stores: Harrods, Harvey Nichols: Harrods is one of the main tourist attractions in Knightsbridge thanks to the luxurious variety of products it offers and with their seasonal themes and events in the store. It creates an attractive atmosphere to the customer. Harvey Nichols, another department store in Knightsbridge ,offers another type of atmosphere which is considered modern that would target a younger generation. Competiton:100 restaurants in Knightsbridge (approximately): The restaurants sited in Knightsbridge would include big restaurant chains such as Wagamama, Yo-Sushi , Cafà © Rouge and etc. To mention the restaurants within Harrods,such as The Georgian Restaurant, The Terrace Bar, Caffà © Florian , Planet Harrods, Dim Sum, The Veuve Clicquot Champagne Bar, The Green Man Pub, Sushi Bar or the Fifth Floor restaurant in Harvey Nichols are more convenient for the customer but would make it harder for Boxwood Cafe to attract the customer. The other direct competition would be the opening of Marcus Wareings restaurant at The Berkeley. As we all know Marcus Wareing was in business with Gordon Ramsay and was a chef patron of Petrus and The Savoy Grill of Gordon Ramsay holdings. After separating and parting from Ramsay holdings Ltd, Wareing opened a restaurant at The Berkeley which hosts Boxwood Cafà © as well. The conclusion is that they know each others operation strategies which may create a direct competition. Customer Profile Demographic Profile Age: 28-50 Gender: Male and Female Occupation: Skilled Workers Salary : £120,000 and over, after tax Lifestyle: Cash rich, Time rich(customers which have the money and time to spend) Geographic Segmentation Local, regional and International customer Psychographic segmentation Smart-Casual social groups: People who would escape from the lag of the highly busy Knightsbridge. Strength, Weaknesses, Opportunities and Threats Strengths Situated in a high class area Owned by a celebrity chefs company: which has its own publicity and would attract customers to have an experience the food that Gordon Ramsay proudly recommends. Accessible Environmentalists Exceedingly good customer care Friendly Staff British Menu Large variety of choice on the Menu Excellence of training staff Weaknesses Price of alcohol very expensive Staff is not aware of the dish served in front of the customer e.g. Blue meat served to customer that requested medium and customer that requested blue was served medium. Too many waiters serving one same table Low advertising Macro-Environment Analyzing the restaurant, we identify the PEST, Political, Economical and Socio-cultural, technological. Politics: (Food Standard Agency, http://www.food.gov.uk/foodindustry, 2009) Regulation (EC) 852/2004 on the hygiene of foodstuffs Regulation (EC) 853/2004 laying down specific hygiene rules for food of animal origin Regulation (EC) 854/2004 laying down specific rules for the organisation of official controls on products of animal origin intended for human consumption The legislation: modernised, consolidated and simplified the previous EU food hygiene legislation applies effective and proportionate controls throughout the food chain, from primary production to sale or supply to the final consumer (from farm to fork) focuses controls on what is necessary for public health protection clarifies that it is the primary responsibility of food business operators to produce food safety Economic: The Credit crunch Gas prices going up Electricity prices Socio-cultural: the evolving of age of the population and the consequences it will have on the market Technological: as technology improves in the industry for equipment used in kitchens, the skills required will decrease, time will be spared, labour costs will be cut down. Opportunities: They can improve their weaknesses as mentioned above Threats: would be the direct competitions that are situated around the area and as mentioned earlier on there are a lot of competing restaurants (approximately 100 according to www.allinlondon.co.uk, 2009) The Menu According to Foskett One approach to sale analysis, which had gained popularity is the technique known as menu engineering. This is a technique of menu analysis that uses two key factors of performance in sales of individual menu items: The popularity and Gross Profit cash contribution of each item. There are four types of categorizations in menu engineering. Items of high popularity and high GP contribution. These are known as stars. Items of high popularity, low GP contribution. These are known as plowhorses. Items of low popularity, high GP contribution. These are known as puzzles on the menu. Items of low popularity, low cash GP contribution. These are known as the worst items on the menu and are known as dogs. Type of Menu Modern British Produce based on seasonality Best selling dish: Grilled Aberdeen Angus rib-eye chop Set lunch  £25 per head A la carte  £50 per head(average) Menu changed frequently Managerial analysis Average spend per head  £50 Average cover daily: 205 Monthly income: around  £310.000 Cover Capacity: 120 Keeping customers loyal Advertisement: Internet Sites. Keeping customers loyal: Voucher cards, phone numbers and e-mails Exceeding customer expectations and Providing high standards of cuisine Recommendations staff should be more attentive to the needs of the customer it is better to keep one waiter serving the table, to reduce the confusion of mixing orders of customers specific requests get rid of the dogs on the menu In order to boost sales, the restaurant must advertise more To keep track of Customers and their details, restaurant could use reward cards.

Saturday, January 18, 2020

Star Studies and the Mass Culture Debates

Star Studies and the Mass Culture Debates Since the dawn of time, society has always had its own stars that multitudes of people look up to as idols. Today, most of the stars that people flock to are famous people within the entertainment business, most notably actors and actresses. Movie stars have been consumed by the public's eye ever since the film industry took off in the early 1900s. There are certain movie stars that transcend time, and lately, people do whatever they can to find out as much as they can of these stars to reveal who they truly are outside of being in front of a camera.However, some critics of the Mass Culture Debates do find holes in the star system we have today. The critics feel as if the culture of these stars are becoming very standardized, which is greatly affecting the culture of people watching them. To demonstrate my point, I will be discussing how Theodor Adorno and Max Horkheimer oppose the arguments made about star figures in Richard Dyer's essay, â €Å"Living Stars. † I will also explain how Dwight MacDonald takes a very similar stance against Jackie Stacy's â€Å"Feminine Fascinations: Forms of Identification in Star-Audience Relations. Finally, I will finish off by explain how critic David Riseman seeks to mediate the Mass Culture critics' arguments and take the side of Dyer and Stacy. If Adorno and Horkheimer were to read Richard Dyer's â€Å"Living Stars† and dissect it, they would feel that movie stars today aren't original in that they use a very scripted formula to attract themselves to the masses, which is why they become popular in the first place. Throughout his essay, Dyer explains that star figures are representations, like myths, who serve to resolve many of society's vital binary oppositions.He goes on to explain this point by saying, â€Å"The private self is further represented through a set of oppositions that stem from the division of the world into private and public spaces, a way of organizi ng space that in turn relates to the idea of the separability of the individual and society. † (FSR 130) His primary opposition for which he discusses stars and their relationship to the public eye is stars portraying their private selves versus their public serves. Public stars control themselves on screen, and maintain great poise and try not to display their emotions to readily, because they want to keep a ophisticated image of themselves; whereas private stars are much more intense and introverted, they aren't afraid to express their emotions and show who they truly are behind close doors. Martin Scorsese's film The Aviator serves to depict the private and public image of real life filmmaker and aviation pioneer Howard Hughes. To the public, Hughes became a larger than life star in directing Hell's Angels and purchasing a major airline of the time. However, his mental health soon began to crumble when his Obsessive Compulsive Disorder began affecting both private and publi c facets of his life.Eventually, Hughes comes a point where he locks himself in his house and slips into a deep depression. As a result of Hughes manic behavior, Adorno and Horkheimer would believe that if Hughes' private behavior were to ever leak out into the public spectrum, his image would be forever tarnished because the Howard Hughes behind closed doors is not the same man who became a superstar director. One of the primary arguments Adorno and Horkheimer have with mass culture is that they feel that culture itself is becoming too standardized based upon formulas to streamline mass reproduction.When profitable, these formulas can become reproducible, like the star system of today. â€Å"Not only are the hit songs, stars, and soap operas cyclically recurrent and rigidly invariable types, but the specific content of the entertainment itself is derived from them and only appears in change. † (FSR 9) It is as if they feel like nothing is original anymore and that everything is scripted and painted with this formula that works for the system to get the masses interested in a particular artist, song, show, movie, or in Dyer's case, a movie star.Take for example Bette Davis, who in her films displays a very mannered style and grace under pressure. She usually plays very strong, independent, manipulative characters who have a solid surface disguised by an internal inferno. So when someone may want to see the latest Bette Davis movie, they may not like it if she plays in the style of a goodie goodie housewife just like all the typical housewives seen in such 1950s sitcoms as Father Knows Best and Leave It To Beaver.People are going to want to have her display some internal conflict she is constantly struggling with but in the end, over powers it because of her strong will and female empowerment. This same principle goes for Howard Hughes and his image. People want to see the Howard Hughes that is a public sensation, a brilliant filmmaker, a man with a tast e for beautiful women. Nobody wants to see him in a depressed state locking himself in his house, because that will deter people's images of him and less people will go out to see his movies.This plays into Adorno and Horkheimer's idea of these formulas becoming reproducible and how this type of consumerism the individual plays can create the illusion of individual identity and authentic community. They feel like stars like David and Hughes have become statistics based on their genres they play best rather than recognized as individuals with creative freedom over their work. Just as Adorno and Horkheimer would have a problem with Richard Dyer's essay, Dwight MacDonald has many of the same qualms with Jackie Stacey's views of seeing movie stars as idols we should strive to be someday.In her essay, â€Å"Feminine Fascinations: Forms of Identification in Star-Audience Relations,† Stacey analyzes the relationship between the female spectator and the Hollywood stars she discusses. In her discussion of imitating and copying the female stars, the female spectators often try to emulate either the stars looks or personas to try and be just like them, and in turn want others to think they are just like the star. Stacey explains that, â€Å"Stars are thus identified with particular commodities which are part of the reproduction of feminine identities.The female spectators in these examples produce particular images of femininity which remind them of their favorite stars. In so doing they produce a new feminine identity, one which combines an aspect of the star with their own appearance. † (FSR 153) It seems that Stacey is pointing out that these particular stars are consumable feminine images which female spectators then reproduce through other forms of consumption. Not only do these stars try to solve the binary oppositions of private self and public self as Dyer mentions, they are meant to be consumed by an audience as role models.Both seem to agree on th e fact that stars fill some voids in people's lives. We try to see ourselves as these very public figures and emulate every facet of their lives to try and improve our lives as a whole. Dyer's and Stacey's arguments also share many direct correlations with David Buxton's article, â€Å"Rock Music, The Star System, And The Rise Of Consumerism. † In it, Buxton talks about how rock stars are being consumed by youth culture everywhere in that the youth are trying to replicate the stars' styles and attitudes.He explains that, â€Å"The presentation of the life-style of the stars as the ideal of sophisticated modern living grew as part of the American Dream. † (OR 432) This proves that the idolization of stars is not a new concept that was originally thought up of by any of these three writers. Dwight MacDonald, however, does have a problem with the standardization of this process and how our culture is heading in the wrong direction as a result of this.Dwight MacDonald wrot e an essay entitled, â€Å"A Theory of Mass Culture,† in which he explains that elements of mass culture and high culture are starting to merge and become standardized. MacDonald uses the merging of Broadway and the movies as an example of this by saying, â€Å"The theatre was High Culture, mostly of the Academic variety†¦ The movies were definitely Mass Culture, mostly very bad†¦ With the sound film, Broadway and Hollywood drew closer together. Plays are now produced mainly to sell the movie rights, with many being directly financed by the film companies. (FSR 15) One specific example of this can be found in William Shakespeare's Romeo and Juliet. Though the themes of Shakespeare's story are still in the movie version, Luhrmann blends high art and folk art to make a midcult style movie by placing the setting in present day South Central Los Angeles. MacDonald fears this type of media renders people passive by the end, and is one of the greatest threats to high cul ture. In MacDonald's opinion, as our lives become inundated with midcult such as Romeo and Juliet, the reality of consumerism becomes naturalized.In essence, the heroes and heroines of masscult and midcult that MacDonald speaks of become idols of consumption, mainly movie stars. Stacey explains how female stars such as Bette Davis and Joan Crawford are meant to be consumed by the public because those are the actresses that women most frequently hear about, and want to live just like them because they are classy ladies who are real role models of how one woman should act in society. Based on MacDonald's argument, the branding and consuming of stars oday represents a demise in our society's high culture in that these shouldn't be the people we should be idolizing. The real people that should be getting the praise are the people who changed our country to make life better for everyone in the end, like Thomas Edison and Benjamin Franklin. Using stars to fill the voids in our lives to so lve key oppositions to MacDonald are detrimental to our high culture, which is what we really need to be praising instead all of the new media and stars that've become mainstream, like Jersey Shore and Teen Mom.Even though the left wing critics could have many potential problems with the star system of the past and of today, liberal sociologist David Riseman does present some points that could easily counter Adorno, Horkheimer, and MacDonald's arguments. Riseman insists that mass culture consists of multiple forms of response by audiences. He believes everyone reacts differently to different forms of media and that no one is the same. The formulas that the left wing critics think is ultimately destroying high culture do not exist in Riseman's opinion.Even though some people may want certain stars to stick to their formula, some may like to see those artists branch out and explore new fields. The stars that people ultimately consume and strive to become are all different for each ind ividual. Buxton, Dyer, and Stacey don't say that people only idolize the stars that they talk about. Riseman also argues that audiences of high art want to find their own kitsch in what they consider high culture, just like mass culture audiences want to see their own kitsch in their forms of entertainment. OR 7) He seems to think that Adorno, Horkheimer, and MacDonald have their own ideas of what high culture needs to be, which in the end, becomes something that is copied and will soon generate the same response. For anything negative that the left wing critics might say towards Dyer and Stacey's arguments, Riseman is there to back up there arguments to prove that their theories are valid after all. It is very apparent that the issue of the Mass Culture Debates has been around for quite some time.So much so, that you can readily apply them to many different aspects of life, including the star system in Hollywood. There always have been and always will be movie stars or musicians th at we enjoy and like to go see because they are good at their craft. Dyer, Stacey, and Buxton are just like every other person out there who ca truly see the effect that stars can have on society and the crazy things that people will do to try and copy their methods.Whether or not the Star System is good or detrimental to mass culture like Adorno, Horkheimer, and MacDonald seem to believe, as long as stars continue to make the industry interesting, critics will continue to discuss their methods and an on-going will last for many generations to come. Bibliography Hollows, Joanne, Peter Hutchings, and Mark Jancovich. â€Å"Section One: Political Economy and Mass Culture Theory. † The Film Studies Reader. London: Arnold, 2000. 9. Print. Hollows, Joanne, Peter Hutchings, and Mark Jancovich. â€Å"Section One: Political Economy and Mass Culture Theory. † The Film Studies Reader.London: Arnold, 2000. 15. Print. Hollows, Joanne, Peter Hutchings, and Mark Jancovich. â€Å"Sec tion Four: Star Studies. † The Film Studies Reader. London: Arnold, 2000. 130. Print. Hollows, Joanne, Peter Hutchings, and Mark Jancovich. â€Å"Section Four: Star Studies. † The Film Studies Reader. London: Arnold, 2000. 153. Print. Frith, Simon, and Andrew Goodwin. â€Å"Part One: Groundworks. † On Record: Rock, Pop, and the Written Word. New York: Pantheon, 1990. 7. Print. Frith, Simon, and Andrew Goodwin. â€Å"Part Seven: Reading The Stars. † On Record: Rock, Pop, and the Written Word. New York: Pantheon, 1990. 432. Print.

Friday, January 10, 2020

How to Find Papers for Sale

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Wednesday, January 1, 2020

King Lear Character Analysis - 1196 Words

Conor Oberst once said, â€Å"I think in a lot of ways unconditional love is a myth. My moms the only reason I know its a real thing.† A motherly figure makes up a huge part in someones life that can affect them in an emotional way or personality wise. The anonymously written play, King Leir, published on May 15, 1594. In the play, the single father, King Leir, was betrayed by his two oldest daughters as he realizes that they do not love him. â€Å"He fled the land, and sailed to Gallia, there to seek some comfort of his youngest daughter Cordeilla, whom before he hated† (Holinshed: Chronicles). Out of all of his children, he favored his youngest Cordeilla due to her â€Å"motherly† personality of caring and love for him. Shakespeare’s version of†¦show more content†¦The story of mother and daughter has indeed been written, although it is not often found on the surface but in the submerged depths of literary texts.† Why aren’t there any stories or tragedies of mother and children? The lack of a motherly figure in King Lear has been shown through the characters that lack the maturity and inability to grasp different types of personality traits. Our Everyday Life mentions some effects of an absent motherly figure such as a lack of confidence. â€Å"A child who does not have a mother figure in his life may suffer from feelings of shame, leading to a lack of confidence. He may conclude that he is unlovable, or not worthy of love, explains Gerlach. This may lead to a fear of developing bonds with other adults, because he is scared they will abandon him, too. Adolescents who have not had a mother figure may use unhealthy activities, such as promiscuity or criminal behavior, to find love, acceptance and security† (http://oureverydaylife.com). This is indistinguishable to the actions done by Goneril in order to â€Å"find love† from Edmund in Act III scene 5. Goneril was in a love brawl against Regan as they both had affection for the same person. Goneril’s lack of confidence has made her criminal behavior take the extra step in order to find love by poisoning her very own sister thus killing Regan. Another ex ample would be when Edmunds lack of confidence lead him to find a way into getting hisShow MoreRelatedKing Lear Character Analysis1258 Words   |  6 Pagesrespect and honesty is expected. Yet to the demise of many of the characters this expected attitude is only portrayed through a few of them. When this attitude is not portrayed it is not looked upon as odd or out of character it is almost normalized. The king goes mad, Kent’s breaking of a stereotype, Gloucester is naà ¯ve nature, Edmunds superb manipulation, and the fool is the most knowledgeable of all. The first is the king. He goes mad, completely loses all sense of sanity. â€Å"Nature’s aboveRead MoreKing Lear Character Analysis796 Words   |  4 Pages In the play King Lear by william Shakespeare, Lear decides to give up his throne and retire because of his age. 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